ccTLD Spotlight: DealsPl.us Builds a Serious Brand on .US

12. Jul, 2011 1 Comment

I’ve decided to start a new series here on ccTLD Investors Magazine called the ccTLD Spotlight. The idea is to highlight unique and innovative things being done with ccTLDs. This week I wanted to talk about a very exciting brand launched on a .US domain, DealsPl.us.

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This is a coupon site that has taken advantage of Social Media to create a very popular online brand. In this case they are using the .US TLD as part of the brand, Deals Plus. I thought this was a pretty unique way to use the .US TLD and given that there are a number of words that end in “us” there are many more branding possibilities with this ccTLD.

What I think makes DealsPl.us truly unique is how much they’ve used Social Media to build their business by making it super-simple for people to share deals they find on the site through Twitter. The site ranks very well for tons of coupon and deal-related search queries bringing them more than 4 million visitors/month and over 100,000 active users on Twitter. It just goes to show how a ccTLD can be used as a key part of a brand and create what has become an incredible business.

Want to share a brand with us on the ccTLD Spotlight? Just shoot me an email and I’m happy to share your brand or one you think deserves some attention in an upcoming article!

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One Response to “ccTLD Spotlight: DealsPl.us Builds a Serious Brand on .US”

  1. geo 12. Jul, 2011 at 6:19 pm

    Pretty cool but .US is such a good name for describing the USA, like any other ccTLD that it’s disappointing to see continued domain hacks like this.